Automechanika Birmingham 2025 has now come to a close, marking another successful and rewarding three-day event at the NEC. For ISN Europe, it was an opportunity to bring together our full range of workshop solutions under one roof and to connect in person with the people who make the industry what it is.
Situated on Stand M100, ISN Europe was proud to showcase its brands in action: Hofmann Megaplan, ToolTruck UK, and Tyre Bay Direct, supported by our valued partners, suppliers and colleagues. The stand was a constant hub of activity, from equipment demos and product walkthroughs to conversations with workshop owners, technicians, and industry professionals from across the UK.
Throughout the event, we demonstrated some of the most talked-about products on the market, including the FastTouch wheel balancer, Megaline 88 Pro, and Hofmann Megaplan tyre changer. We also had the chance to present our mobile tyre fitting solutions, supported by real-world examples and videos. The launch of new technology through the Optus diagnostics suite drew particular interest, highlighting how investment in digital tools continues to reshape the way workshops operate.
For ToolTruck, the show offered a platform to highlight our expanding tool offering from globally recognised names like Milwaukee, Wera, Knipex and GearWrench to emerging brands bringing innovation to everyday workshop needs. Tyre Bay Direct meanwhile showcased its commitment to providing 24/7 access to consumables, equipment and accessories, with Redback and Atlas proving to be among the most popular names visitors asked about.
The show also gave us the chance to engage directly with suppliers and distributors, strengthen relationships, and begin conversations around future projects and shared opportunities. It was particularly rewarding to see the interest in our distributor network and hear how businesses are looking for new ways to reach customers and grow in a competitive marketplace.
A special mention must go to GripEdge, who joined us on the stand throughout the show. Their support and presence contributed to the sense of collaboration and shared momentum that was felt across the three days.
Behind the scenes, we are grateful for the hard work of the team across ISN Europe who made our presence at Automechanika possible from the planning and logistics to the stand build, product setup and customer engagement. It's a team effort that reflects the professionalism and energy of our group as a whole.
Events like Automechanika offer more than just a chance to promote products, they remind us of the value of connection, conversation, and seeing the latest innovation in action. For us, it was a privilege to be part of such a vibrant and forward-looking event.
We'll be reflecting on everything we've learned, following up on the many conversations started across the stand, and looking ahead to what's next. Until then, thank you to everyone who came by, said hello, and helped make Automechanika 2025 one of the standout moments of the year for ISN Europe.